PR & Marketing Consulting
We work with both small and big companies, the latter normally focusing on information technology, digital entertainment and electronic commerce. We also have experience in other sectors such as pharmaceutical, automotive or food.
We help establishing objectives, designing the action plan and executing or coordinating tasks.
We adapt ourselves to the needs of each client, planning and implementing from specific actions to global communication and marketing strategies.
In the case of companies whose aim has been to increase their visibility, our work has been to help them define goals, develop action plans, execute tasks such as situation analysis, development of communication materials (corporate dossiers, web pages …), definition of the social media strategy, content development, sending information to the media and coordination of tasks performed by third parties (spokesperson training, event management, advertising campaigns, video communications, etc.)
We develop relationships and actions to spread the activities of our customers.
Relations and actions to spread the activities of our clients.
Specifically we manage and advise on corporate image, create press releases and communication materials, publish information through corporate channels, we distribute information to media and key opinion leaders and we track the information published.
We also manage requests for information from the media. Interviews, stands, press conferences …
Whether multinationals or small business, we always strive to provide solutions and to develop lasting relationships based on trust.
Reputation has a direct impact on sales. One of the key elements is to improve the management of the digital fingerprint that occurs as a result of active or passive communications. Through this effort we can improve various processes: communication, customer service, commercial services, etc.
Reputation has a direct impact on sales.
Since Internet has become the main tool for finding information and Google never forgets, handling existing information on the network, its nature and its relevance is a key element in reputation management. Information that can help us identify both strengths and areas for improvement.
Our experience in crisis management, primarily in the technology and food areas, allow us to work on the preparation, management and recovery of online crisis.
We like to think that the secret of success is to treat journalists, analysts and opinion leaders as human beings and not as communication channels. We work hard to make things easier. We may need it, but we never forget how much we need them.
They may need us, but we never forget how much we need them.
Obviously, today this relationship is not reduced only to journalists also bloggers and youtubers demand and share information and have become a reference in the dissemination of news releases, attendance at events, etc. A close, personalized and continued work with opinion leaders from different sectors makes the communication plan more complete, reaching a wider audience.
Social Media Strategy
Presence in Media and Social Networks is not an end but a mean to achieve certain objectives. From that perspective, we establish roadmaps for the different channels, develop content calendars, work with quantitative targets and / or qualitative ones and analyze key performance indicators (KPIs) to achieve these goals.
We measure results to ensure that the objectives are met.
Before taking action it is necessary to define the objectives and plan the strategy. We should know what we want to reach, what is the best way to do it, how we will measure success and what alternatives will we launch if the results are not the expected ones.
A clear view of the market situation and potential competitors is essential when undertaking a new venture.
Market research provides information on the feasibility of the action, helps to define the target audience, in quantitative and qualitative terms, and forecast potential market shares.
Market knowledge is essential for the development of the marketing plan.
It is helpful for positioning and to develop strategies, as they identify the added value and key differences over other proposals.
Thanks to the market research our customers know the status and potential of the product or service where their business is centered. A handy tool for the development of the marketing plan.
Any communication plan can be reinforced by an advertising campaign. These campaigns can be punctual and respond to a corporate milestone, as the launch of a new product, or over the time targeting visibility improvement.
Planning and management of SEM campaigns on social networks and Google Adwords.
Our services include, in addition to the advice over the most appropriate platform, campaign settings (keyword analysis, ad extensions structure and texts drafting), activation and management, and reporting.
Internet continues its evolution transforming the way of communicating and reaching consumers.
Digital Marketing, Corporate Reputation, Social Media Management and Online Crisis Management.
A fast changing scenario where companies must know how to proceed in order to maximize results.
Logic Activity training offer includes tailored in company sessions to meet your business needs. From corporate presence across social media channels, to online reputation management or how to prepare, manage and recover from a crisis.